Brand & Marketing Designer, Illustrator · Tel Aviv

One idea, carried across every touchpoint.

I design brand identities, event experiences, illustration and motion for tech and product companies. For 5+ years I've taken ideas from concept to execution across digital, print and physical spaces, working with marketing, product, agencies and production partners.

Portrait of Kate Andrievskikh
5+ yearsin B2B SaaS, tech and product brands
9 cities,
800+ attendees
one large-scale event design system for monday.com
Complex to clearturning technical products like FinOps and AI into visuals people understand

Selected work

Brand systems, events and illustration

All projects on Behance →

Also on Behance: event series brand evolution, marketing design library, website illustration & icons, FinOps event brand awareness, matchbox packaging, toy design.

About

From brief to stage

Brand & Marketing Designer with 5+ years of experience in tech and product, specializing in brand identity, illustration, motion and campaign design, with strong typography, composition and visual hierarchy. I've led brand and event experiences from concept to execution across digital, print and physical touchpoints.

I work with AI tools (Claude, ChatGPT, Figma Weave, Midjourney, Nano Banana, Krea) to explore concepts and speed up iteration, while keeping brand standards.

What I do

Brand IdentityIllustrationArt DirectionMotion DesignEvent DesignCampaign DesignMarketing DesignAI workflows
ToolsAdobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Weave, Lottie, Rive, Procreate, Krea, Midjourney, Claude, GPT
How I workConcept development, project ownership, cross-functional collaboration, problem solving, strategic thinking

Experience

Where I've worked

2025 – 2026Tel Aviv, Israel

Creative Event Marketing & Brand Designer · monday.com

  • Led creative direction and end-to-end design of EMEA brand experiences, including Evolve TLV (800+ attendees), carrying one concept across event identity, environmental branding, signage, leadership keynote decks, print and digital assets.
  • Built scalable brand systems, event identities, reusable frameworks and asset libraries for consistency across channels.
  • Created large-scale events, conferences and brand activations, from concept to execution.
  • Collaborated with marketing, product and motion teams to turn briefs into cohesive visual storytelling.
  • Implemented AI-enhanced workflows to speed up concept exploration and production while keeping brand standards.
  • Directed external creatives, agencies and vendors to keep execution true to the idea.
2023 – 2025Tel Aviv, Israel

Illustrator, Brand & Motion Designer · Pelanor

  • Developed and evolved the company's visual identity across digital, trade shows, booths, product and marketing channels.
  • Designed product and marketing illustrations, motion graphics, presentations, infographics and campaign assets for social media, CRM, conferences and merchandising.
  • Partnered with marketing and product teams to turn complex FinOps topics into clear, engaging visual storytelling.
2022 – 2023Tel Aviv, Israel

Marketing Graphic Designer · Playhouse TLV

  • Led visual communication and created digital assets, banners, film posters and web design for campaigns.
  • Implemented digital advertising creative for social media and email marketing.
2020 – 2023Freelance · worldwide

Illustrator, Brand & Marketing Designer · Freelance & additional experience

Clients: Kipod Toys, JAC Motors, ConArt Magazine, LIME

  • Collaborated with companies on brand design, web visuals and marketing assets on a contract basis.
  • Created illustrations and designs for educational and fashion magazines, kids toys, packaging and games.
  • Developed marketing visuals and promotional materials for web, social and email campaigns.

Education

Bachelor's Diploma, Arts, Design & Fashion (with Honors) · The Kosygin State University · 2018 – 2022

Diploma, Fine Art (with Honors) · S. Andriaka's School of Watercolor · 2012 – 2017

Need a designer who takes an idea from brief to stage?

Based in Tel Aviv. Open to on-site and hybrid roles in Israel, remote work with teams worldwide, and relocation for the right role.